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New lines

Scientific Games, one of the largest lottery and gaming providers globally asked us to create their new core retail terminal to enter stores USA wide.

We wanted to challenge minimalised geometric  forms that abound at the moment and bring elegance and a strong element hierarchy to the product. Expansive pure white surfaces sandwich a black functional core and introduce elegant lines to the product, in turn creating a strong design language system for the brand.

WaveX back03.jpg
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